A Practical Guide to Web App Success

by Dan Zambonini of Bipsync Research Management Software.

• Groundwork

  • Introduction
  • Elements of Success
  • Bare-Bones Project Management
  • Getting Set Up
  • Preparing Foundations

• Strategy

  • Market Research
  • Analysing Users with Personas
  • Choosing Features to Fit the Market
  • Pricing Models
  • The Mysterious Art of App Pricing

• Interface

  • Complexities of Designing for the Web
  • Interaction Design
  • Visual Composition
  • Colour and Typography
  • Prototypes and User Tests

• Development

  • Web Technology Fundamentals
  • Rapid Development
  • Security
  • Performance
  • Testing and Deployment

• Promotion

  • Marketing Basics
  • Measuring and Monitoring
  • Search Engine Optimisation
  • Outbound Marketing
  • Inbound Marketing
  • Marketing Case Study

Book originally published in 2011 by Five Simple Steps
Editor: Owen Gregory
Production Editor: Sarah Morris
Art Director: Nick Boulton
Designer: Colin Kersley
Foreword by Mark Boulton